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It’s All in the Details

Creating 5 Star Experiences

CINCO vodka held its launch party this past spring, and enlisted CLINK to help! CINCO wants vodka drinkers to “declare their independence from imported vodka,” and sip on a beverage that is sophisticated and very tasty! No detail was ignored for this party, and the outcome was perfection!

The W Austin Hotel was the perfect venue to host the CINCO party. Its clientele and brand image are identical to Cinco’s and the space looked as if it was designed to showcase the brand. CLINK loves to “wow” guests at the entrance…and oh did we! A step and repeat – complete with accent lighting – greeted guests as they made their way up the stairs. We also had towers of CINCO “swag” surrounding plasma screens that were showing images of the CINCO owners (who were styled as the Rat Pack).

The W ballroom was transformed into a “speakeasy” setting with glamorous red lighting filling the room.  A white CINCO-branded dance floor was the showcase of the room. We covered the existing wood dance floor with white vinyl to create a seamless look. Directly in front of the dance floor was an over-the-top CINCO ice bar, where guests could order a Cincotini! Food stations were accented with arrangements of wheat, to represent CINCO’s 100% All-American wheat vodka.

Flappers were on hand to demonstrate and teach the guests the moves of the Speakeasy era. And when they weren’t on the dance floor, they donned their “cigarette trays” and passed out various candies and smokes to the guests.

Another big “wow” element was the truffle display. We had chocolate truffles made in the shape of martini olives with CINCO-branded toothpicks in each one. The table was covered with an acrylic topper and underneath were mini CINCO bottles. It was gorgeous and talked about the entire night.

Outside on the terrace, guests could have cigars rolled for them, watch the CINCO commercial playing on the wall of the building or visit the huge bar, which was adorned with CINCO bottles ice sculptures. It was a great night and the terrace was packed with energy the entire evening.

Branded cocktail napkins, branded hand towels in the restrooms and decals on the mirrors were small touches that kept the CINCO brand top of mind. And perhaps our favorite detail – a surprise for our clients – CINCO-branded pillows on all the sofas! As guests exited the soiree, they were sent home with a CINCO box that was filled with greatness. We always say if you are going to do swag, DO IT RIGHT! A bottle of CINCO vodka, martini glasses, a bag of fireworks and a gorgeous thank you card with the CINCOtini recipe on it made every guest beyond happy as they made their exit!

The executives at CINCO loved their special night as much as we did. Bottom line – when you’re launching a new brand –it’s all in the details!

Photography Courtesy of a La Vie Photography

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